As part of the modern lifestyle or urban, men are now more concerned about the appearance. Men are becoming less reluctant to use products that support the appearance, one of them wearing perfume.
Seeing signs that, as a fashion company, Sophie Paris provides a variant of a special perfume for men.
"Sophie Paris presents many grooming products for them, including perfume. In the catalog there will be a new one adapted to a variant of perfume that is the trend, "said Vice President Cosmetics Sophie Paris Ingga Gloriana in the media session" The E-scent-ial Fragrance for Your Man "with Sophie Paris in Branche Bistro, Jalan Senopati, Jakarta South.
The NPD Group, Inc. through the study "2013 Men's Fragrance Track" shows, the majority of men choose a perfume because the couple like the fragrance. As a perfume maker, Sophie Paris recognizes the best-selling perfume products are sold instead of men.
"Our members 80 percent of women, but in sales shows a very good product for men. Here we make perfume man obsessed with the role of women in order to help choose a perfume for her partner, "said Ingga.
In a period of 1.5 years, Sophie Paris has 17 collections of perfume and four of which are specifically for men. According to psychologist and Observer Lifestyle, Tara Adhisti de Thouars, the concern shown by the appearance of a man against specific budget provision for maintenance.
"In a study involving 200 male respondents showed that 70 percent of men provides a special budget for maintenance and purchase items that can support his appearance. This proves that man has now been very concerned and thinking about the appeal, "said Tara.
According to experts, the perfume, the creation of a perfume, there are aromas structure consisting of base notes, middle notes and top notes. All three were taken from 14 clumps aroma or fragrance family that has been agreed upon by experts in the world of fragrances include floral, citrus, oriental, minty, spicy and aldehydic.
"Every perfume that represent the character of someone, so in choosing a perfume you should first identify the character that is not one of the character himself," says perfumer Trainer of CPL Aromas (Far East) Limited, Jessica Chor.
